Mike Poltorak - Growth and Promotion: Growth Through Recruitment

Third Vice President Poltorak describes successful crew recruitment strategies used in San Diego, including the Thistle Racing Academy, online advertising on Craigslist and Meetup.com, and how to retain new sailors. He discusses the importance of marketing and community building for fleet growth.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

• recruitment
• growth
• crew
• marketing